Pure by nature. Honest by choice.

Redgendary is a New Zealand–based brand crafted from carefully selected goji berries, prepared with respect for nature and restraint in processing.

Our Story

Redgendary was born from a simple belief — that the most powerful nourishment comes from nature, untouched and unadorned.

Our journey begins in Ningxia, China, a region known for its unique climate and long-standing tradition of cultivating goji berries. Rather than chasing trends or exaggerated claims, we focus on what truly matters: ingredient integrity and thoughtful preparation.

Why Ningxia

Ningxia’s abundant sunlight, low rainfall, and mineral-rich soil create ideal conditions for growing goji berries with consistent quality.

For generations, goji berries from this region have been valued for their purity and reliability. We source carefully from Ningxia, respecting both the land and the people who cultivate it.

Our Approach

Simple Ingredients
Only what’s needed — nothing more.

No Additives
No added sugar, no unnecessary processing.

Thoughtful Preparation
Gently dried or pressed to preserve the fruit itself.

Everyday Use
Designed to fit naturally into daily life.

Based in New Zealand

As a New Zealand–based brand, Redgendary brings together the agricultural heritage of Ningxia and New Zealand’s quality-driven food culture.

Our role is not to overpromise, but to offer products that feel honest, balanced, and easy to trust.

No shortcuts. No overclaims. Just real goji, done properly.